Do you really need public relations? This is largely rhetorical. Every individual, company and association has public relations.
Public relations describe the relationship with various publics: clients, employees, stakeholders, distributors and particularly the dynamic online and traditional media that transmit messages to these groups.
Communication with these diverse audiences requires not only specialist skills but also in-depth knowledge of their needs and expectations.
The question then isn’t, “do you need public relations?” because like family relations, you’ve already got them.
The real question is; how to best manage these relationships? That's where the Heusler team can help.
Works on a variety of accounts from small business to public entities both locally and internationally. Her speciality is media liaison and strategy.