It is the difference between basing your opinion on the credibility of something your mate said at a BBQ or 6000 people in your target group. We have access or an enormous variety of credible research starting with the Australian Bureau of statistics which has terrific resources for nominal fees. We also commission and manage qualitative or quantitative analysis with an eye on developing key outcomes for your campaign which we include in media releases. Research is where we mine to develop a media release analysing what is being said to meet the number one objective to, not just stay ahead of the trends, but to make your own trends.

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Research and analysis - Heusler Public Relations