Strategy + Tactics = measurements

Strategy is the overall plan for the brand.  Tactics are techniques or activities to implement the plan. 

Negotiating with journalists is a highly specialised skill which requires in-depth knowledge of their needs and expectations.

Workshops can be informative, educational and entertaining.
Media training for CEOs, professional services, medical, pharmaceutical, corporations and litigation support.

An issue ignored is a crisis invited

Need help right now? Often the starting point for any situation is a calm and experienced head to counsel unemotionally and subjectively.