Chemotherapy under-dosing scandal wherein the NSW Minister for Health implicates prominent oncologist Dr Kiran Phadke.

Sick, vulnerable patients and their families are anxious, the public alarmed and the medical fraternity concerned.  The Minister is called to account and the oncologist is damned.   The impacts are profound. 

The media conference announcement that started it all.

Read more: Dr Kiran Phadke - Chemotherapy under-dosing scandal

“EVT is a complicated incentive marketing company with complex client offerings. The Incentive Marketing industry was relatively unreported and had no profile in Australia. Furthermore, we had some terrible experiences with PR agencies who didn't understand our clients and aimed, with little success, for coverage in our own industry publications which are only read by competitors.

We wanted B2B corporate media attention that our top level clients respected. HPR worked with us for over five years to get us to where we wanted to be - that is an opinion leader and expert in the incentive marketing industry. Now, as MD, I am regularly invited to speak, often quoted and interviewed by prestigious media business media. This has led to significant new business which we can track straight back to our PR efforts.

Elizabeth has an in-depth affinity with corporates and influential media contacts and was consistently able to develop the right stories and angles to ensure we received regular credible and pertinent media. She also took us through media training to ensure we maximised our media opportunities which made a tangible difference to how we presented our firm to clients.

I highly recommend Elizabeth, for her structured strategic approach, to any business looking to invest in PR. Not only will you receive a return on your investment but also a trusted confidant who is honest, hardworking and a joy to be in business with.

Mercedes Truatwein - Joint Managing Director

"Our properties were 85 per cent sold at the launch cocktail party, everything ran elegantly and efficiently  – it was all plain sailing from there thanks to the outstanding media coverage."

Dr Wee Meng Chua
Chairman – Exchange Square Property Developers

"I wish I had known this 'before' I did media interviews – this has certainly made me view the media differently'"

Dr Garry Cussell
Director – Facial Rejuvenation Clinic

At Heusler's you know your account is being handled by a senior consultant and won't be delegated to a junior, as I found with my previous consultancy."

Leigh Cowan
CEO – Fit Too Travel

"The trade magazines editorials were a great success – they opened up the Japanese market for us and brought a Japanese delegation to our doorstep."

Warren Pfeiffer
Director – Freeze Concentrators

"Last month I attended the workshop you gave at the Goethe-Institut Sydney. I found your advice (and the way you presented it) in working with the media most inspiring. We used your practical ideas in a press release for our national conference and for the first time they took notice!

While my first article in the Herald Sun wasn't everything I had hoped for, my ability to deal with the media had improved remarkably! Next we sent out a release for the school film festival. I rang up the reporters, heard one pair of ears going up and now we look forward to our media opportunities. With best regards, and thank you once again for your inspiration."

Eva Schulz
Educational Services Section, Goethe-Institut

"For a little company we certainly raised our profile in every media outlet across Australia. Our website and call centre hummed from morning until night – so much so that we had our competitors trying to discredit us.

Thank goodness for HPR's delicate and dedicated round-the-clock handling of our media issue.  When our issue occured you were right onto it, even when you were on holidays overseas.  Our company would not be what it is today if HPR hadn't been on the front foot."

Kevin Grundy
MD – Imupro Health Services