Article Index

Events – specific

  • Conceptualise events and functions with the team
  • Prepare a scoping document
  • Organise catering, staff, music, transport, valets
  • Assist with invitations – design / produce / distribute
  • OCH&S and security co-ordination – risk / riders / waivers / medical
  • Host familiarisation visits
  • Prepare and distribute invitations
  • Organise appropriate gifts, mementos, promo clothing, souvenirs, bags
  • Supply and / or clean data base
  • Manage / follow up RSVPs
  • Prepare run-sheet
  • Recommend and / or negotiate industry / celebrity speakers
  • Recommend and / or negotiate industry / celebrity guests
  • Liaise / prep speakers (speech writing if applicable)
  • Oversee event (pre / during / post)
  • Follow-ups as required – suppliers / guests / thank you letters / calls
  • Multimedia - webcam, live feeds, CD / DVD montage
  • Develop an online social media strategy
  • Supply / negotiate quotes

 


 

Media – events

    • Conceptualise an event that will attract media attention (you can't tack media on as an afterthought, they must be the axis)
    • Develop media strategy
    • Draw up media list
    • Send invitations / RSVPs
    • Prepare and distribute media kits
    • Negotiate with media prior / post event

Publicity – strategy

  • Prepare communications strategy
  • Research newsworthy angles
  • Seek pre / post event publicity opportunities
  • Research / write media releases
  • Prepare media kits
  • Arrange CD / visual media kits and / or television / online feeds
  • Media reception / table – liaise with media on the day, hand out media kits
  • Media training for spokespeople
  • Advise on optimal spokespeople within organisation / stakeholders

Liaison – internal / external / stakeholders / one-point-of-contact for:
  • Staff – meetings / presentation or buy in
  • External – stakeholders, partners, community
  • VIPs and VVIPs
  • Post production program and liaison

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Events / VIPs and Celebrities - Heusler Public Relations